In today’s technology-driven world, businesses are continually seeking innovative ways to maximize their return on investment (ROI). One such innovation is the use of self-service technology to run Digital Out-Of-Home (DOOH) ads. Smart vending machines and self-service kiosks are just a couple of examples of this type of technology. These machines can come equipped with advertising space, providing businesses with a unique platform to engage customers and boost revenue. Whether you are a vending machine owner looking to diversify your streams of revenue or a business owner looking to expand your marketing reach, the utilization of DOOH advertising space on smart self-service devices is highly advantageous.

The Importance of Utilizing DOOH Advertising Space

The Out of Home Advertising Association of America (OAAA) recently released key findings from a study done by The Harris Poll, revealing that DOOH advertising has an unmatched ability to engage consumers. The study found that 73% of consumers view DOOH ads favorably, notably exceeding other forms of advertising media such as TV, social media, online, audio, and print. Furthermore, the study revealed the effectiveness of DOOH advertising as 76% of respondents indicated that DOOH ads had recently prompted them to take action (e.g., watch video programming, visit a store or restaurant, make a purchase, share by word of mouth) (OAAA, 2024).

For business owners looking to promote their brand and expand their marketing reach, investing in digital ad space on smart vending machines or self-service kiosks is a wise investment. For every $1 spent on DOOH ads, the average ROI is approximately $5.97 (Lindner, 2025). Furthermore, for vending machine owners, choosing to operate smart vending machines that can run ads is the perfect way to diversify revenue streams within a single asset. By utilizing the high visibility and frequent usage of these machines, machine owners and businesses can partner to effectively reach a wider audience.

TRIO vending machines are designed with dynamic screens that can display customized still or video ads, tailored to specific audiences. This targeted exposure helps promote products and services directly to potential customers at the point of purchase, leading to increased brand awareness and sales.

Tailoring Advertising Content to Specific Locations and Demographics

Understanding consumer preferences and tailoring advertising content to specific locations and demographics is crucial for maximizing the effectiveness of vending machine ads. In the Harris Poll study, it also found that “80% of consumers are likely to take action after seeing DOOH ad content they deem entertaining (creative, clever, or humorous) or visually appealing (vibrant or bold). Similarly, 71% reported a likelihood to share DOOH ads that feature their favorite products or brands” (OAAA, 2024). Identifying and understanding the core audience your ads are reaching is imperative when choosing the types of ads to create and run.

TRIO smart vending machines and kiosks allow for easy customization of ads based on the location of the vending machine and the typical consumer profile, delivering more relevant and engaging content. This personalization increases the likelihood of consumer interaction and conversion.

Measuring ROI from Smart Vending Machine and Kiosk Ads

To ensure that funds are not being wasted, businesses can measure the return on investment from their advertising campaigns on smart vending machines and kiosks through various metrics. TRIO machines come with integrated analytics tools that track impressions, engagement rates, and sales lift associated with specific ads. The ability to include QR codes also allows businesses to track the number of scans and interactions from consumers. All of these insights help businesses refine their marketing strategies and optimize ad performance, ensuring a higher ROI.

TRIO DOOH Advertising Solutions

Leveraging advertising space on self-service technology, such as smart vending machines and kiosks, is a powerful strategy for maximizing ROI for both self-service machine owners and businesses looking to expand their reach. By understanding the importance of this DOOH ad space, utilizing it effectively, and measuring its impact, businesses can significantly boost their marketing efforts and overall revenue. Embracing innovative solutions like the TRIO self-checkout kiosk and TRIO vending machines can further enhance the customer experience and propel business growth in today’s competitive landscape. To learn more about how TRIO solutions can benefit your business, visit our website or contact us directly.

References

Lindner, J. (2025, December 11). Dooh Statistics. Gitnux.org; Gitnux.

OAAA. (2024, May 7). New Study Finds Digital Out of Home Advertising Surpasses Other Media in Driving Favorability and Action Among Consumers – OAAA. OAAA.